Veterans at Abbott
Abbott Product Manager in Alameda, California
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
The Global Product Manager is part of the Global Strategic Marketing group that focuses on developing, commercializing, and maintaining ADC's innovative personal use FreeStyle glucose monitoring systems and diabetes management product portfolio across the globe. This includes FreeStyle Libre, the world’s leading sensor-based glucose monitoring platform with over $1 billion in sales and 1.3 million users in 46 countries and our portfolio of blood glucose monitoring systems.
Main Purpose of Role:
Support the global product strategy, product development and commercialization for Abbott Diabetes Care’s sensor-based glucose monitoring products and blood-based glucose monitoring products. Key responsibilities include developing a global product and portfolio strategy and roadmap, championing product development, formulating launch, marketing and sales strategies and providing on-market support.
You will be responsible for the end-to-end product lifecycle management of the Sensing portfolio from value proposition development to product development to launch, maintenance and end of life. You will work closely with key stakeholders, analyze the market, competition, clinical and customer needs, and technology developments to identify product opportunities that meet real customer needs and deliver on business objectives.
Product/Portfolio Vision and Roadmap - Establish the product vision, roadmap and innovation plans for your product portfolio and translate that into clear customer requirements for the development team.
Product Strategy - Define the global product strategy, including product profile target product positioning, competitive positioning, pricing, branding and distribution. Develop business cases to demonstrate commercial viability of products.
Champion product development initiatives and serve as the voice of the customer for the worldwide markets on product development teams. Identify and prioritize product development opportunities by working with customers, Area Marketing groups, R&D and internal departments.
Drive the concept definition, business case development and product feasibility phases of the product development process.
Understand and prioritize customer targets, value concepts/needs and importance through primary and secondary market research, including one-on-one customer interviews, focus groups, qualitative market research and web based surveys.
Work with R&D to translate customer requirements into product requirements and to assess potential tradeoffs.
Commercialization and On Market Support
Provide guidance on the development and maintenance of packaging and labeling.
Work with Area Marketing, Commercial, and Market Access groups to develop commercialization strategies and rollout plans.
Develop and execute global product launch plans and sales force training in concert with Area Marketing groups.
Develop and execute creative strategies and marketing materials
Manage product lifecycle, conduct post launch review, assess line extensions, and manage pricing.
Lead the planning and on-going development and execution of on market products including product improvements, marketing claims, updating marketing materials, and clinical design and claims.
Serve as product/market expert related to product positioning, competitive information, product performance, etc.
Will be accountable for developing marketing strategies and tactics supporting existing consumer portfolio as well as expanding the product line for Abbott’s product portfolio.
Understand global business dynamics and competitive environment and potential impact on business unit results.
Manage marketing budget associated with specific programs/tactics (plan and track expenses)
Bachelors Degree with at least 4-6 years related experience, with at least one yr experience in marketing or product management, or MBA with 1-3 yrs related experience. Marketing product/brand marketing experience in either health care/OTC marketing; or consumer packaged goods marketing; or a combination of the two preferred.
Self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, and demonstrates good executive presence. Strong demonstrated leadership skills and the ability to influence partners in other functional areas. Proven ability to identify/define business questions and issues and develop strategic, analytical and financial frameworks to conduct analysis. Excellent oral and written communication skills, with the ability to interact effectively with all levels of management. Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment. Comfortable working across functional areas and at varying levels of the organization.
Previous experience with brand and product management, marketing strategy, marketing effectiveness, and strong communication and organization skills ideal.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org