Abbott Senior Digital Product Manager in Alameda, California
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Abbott Diabetes Care is seeking a dynamic Senior Product Manager, Digital Marketing which is a leadership position in Global Strategic Marketing (GSM) inside our Diabetes Care Division. The Senior Product Manager, Digital Marketing will be commercially focused and represent both business and customer needs globally to identify opportunities to improve and enhance the effectiveness of digital marketing/platforms including websites, landing pages, mobile apps, customer acquisition and retention, advertising and social media. This person will create, drive and communicate digital & social media marketing best practices for Abbott Diabetes Care. This person will also focus on helping country affiliates deliver and maintain an excellent customer experience online. He/she will facilitate workshops (in person and via WebEx) to keep the marketers globally informed and engaged on the tools available and how to utilize them, as well as best practices and policies. The Senior Product Manager, Digital Marketing will be an expert in key disciplines such as data management, usability, accessibility, digital marketing and analytics.
Reporting to the Manager, Global Digital Marketing, this person manages multiple marketing responsibilities and business processes. This is a digital & social media marketing expert for GSM as well as a consultant for affiliate countries. This position reviews country projects, initiatives & objectives as outlined in their business cases to be certain that there is alignment with brand, product positioning and marketing strategies. This person also manages corporate social media presence in coordination with Public Affairs. This position also ensures business monitoring of Website performance, key service level agreements and key performance indicators while also managing key aspects of the digital marketing budget. And finally, this is a person with excellent interpersonal skills, including the ability to communicate at all levels within internal departments and with external agencies and is a person who has the ability to explain complex elements in a simple way.
Bachelor’s degree with 4 years experience or MBA with at least 2 years of related digital experience.
Digital marketing experience either at an agency or client directly executing digital projects. Product management or medical device marketing experience is a plus. Strong presentation and communication skills, proactive and resourceful with a “can do” attitude.
Strong interest and enthusiasm for marketing and digital & social channels
Innovative and able to think open, broadly and strategically
Strong technical aptitude, experience with social media platforms and their tools (e.g. Facebook, Twitter, YouTube, Spredfast)
Strong analytical skills able to draw conclusions from data, management information and trends
Enjoys responding quickly and influencing people to deliver
Digital is always changing, so we all have the ability to learn new subjects quickly
Excellent presentation skills
Sound time management skills, ensuring that work is produced to agreed deadlines and high standards
Highly organized, focused and committed to achieving goals
Thrives under pressure with tight deadlines on several initiatives simultaneously
Understanding of delivering digital success in a regulated environment
Ability to lead/manage program budgets monthly, create and manage purchase orders and scope of work documents with procurement
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com