Abbott Digital Innovation Manager in Basel, Switzerland
Abbott Established Pharmaceutical Division (EPD) is looking for
Digital Innovation Manager
In this role you develop new digital marketing products, services or processes in collaboration with other EPD departments (e.g. R&D, IT, Marketing, Sales, etc.) ensuring our company is ahead of the competition by providing innovative value propositions for the customers, creating new business revenue models.
Development and building strong partnership with an ecosystem of innovative partners, including top digital lead companies as well as startups and venture capitals. Ensure the development and the drive of pilot initiatives with full buy in and collaboration of the affiliates, making them globally scale-able supported by a structured and smooth transition from pilot to full global commercial roll out.
Core Job Responsibilities:
Develop marketing innovation pipeline and champion the commercial business case development for the entire digital pipeline supported by other EPD departments (e.g. R&D, IT, Marketing, Sales, etc.)
Manage and evaluate business case development for the innovation pipeline assisting strategic decision-making and Go-to-Market process
Design, research, develop, analyze and suggest new marketing concepts as well as strategies
Design, model and test innovative digital enabled business models, products and services. Ensure quick testing and validation with a structured approach, establishing an agile test-and-learn culture
Collaborate and co-lead initiatives with internal and external innovation development groups from insights to execution
Lead and direct different cross-functional teams, programs and projects of varied sizes and types concurrently, developing a high-performance atmosphere
Identify and qualify agile digital marketing partners, collaborating with top digital players, startups and venture capitalists. Evaluate and drive potential new partnerships for new business opportunities
Coordinate cross-functional activities post business case approval of digital assets, represent customers internally and collaborate with leaders in varied areas on allocation across projects and resource planning
Contribute and influence strategic direction for senior leadership using informal and formal communication
Manage and meet customer expectations and ensure delivery fulfill expectations.
Continuous data analysis and evaluation of the market conditions and competitor data
Continuous review new marketing technologies and keep the company at the forefront of developments in digital marketing.
Ensure affiliate marketing innovation plans are within the strategy and portfolio imperatives and are reviewed and challenged and remedied as needed
Build global and affiliate priorities to ensure proper digital marketing innovation portfolio management
Create global launch and continuous improvement plans and closely track the implementation at the affiliate level
Drive development of new digital marketing initiatives and business models and potentially new revenue growth globally, by supporting and directing partners and key affiliates, ensure we are recognized as digital leader and being ahead of the market and competitors. This must be done in close collaboration with other EPD departments involved on digital innovation (e.g. R&D, IT, Marketing, Sales, etc).
Shape a dynamic working environment in which all stakeholders share common objectives and are motivated to excel in execution
Have deep understanding of the global digital marketing landscape and also the local market reality/needs, challenge and support priority affiliates on their local strategy, tactics and implementation plans by spending at least 50% of the time in the markets
Be a catalyst for product marketing innovation and pipeline development
Review and validate all commercial input and prepare business cases for the Innovation Board
Develop and maintain effective working relationships across the stakeholder base
Min. 6-8 years of innovation including 3 years with experience with digital / eCommerce products and/or services, with track record of successful launches
Working experience in or with international / Head Quarter positions
Experience within the Pharmaceutical industry is a plus but not a must have
Experience in services /travel industry (e.g. booking.com, Expedia), FMCG, Entertainment also very welcome
Proven track record in building brands at the global or regional level
Innovative mindset with a true ability to challenge the status quo
Results oriented mindset with strong problem solving abilities
Strong knowledge of Digital channels, services and technologies
Change Management and Project Management skills
Knowledge of Basic Finance, Budgeting and reporting
Market knowledge and also Promotion marketing and Strategy development
Pharmaceutical industry and business knowledge (as a plus)
- English, any other language would be an asset
Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org