Abbott Product Manager in Beijing, China
Market Development & Demand Generation:
Support supervisor to develope and implemente the segment marketing programs consistent with the overall strategic plan and business goals.
Identifies clinical & market trends/oppotunities and develops corresponding product and marketing strategies and tactics.
Supports field execution of marketing programs through active presence in the field, working with sales and marketing colleagues.
Establishing KOL Network & Relationships
Identifies and develops relationships and programs with key opinion leaders/area opinion leaders in the respective clinical fields.
Planning and Analysis:
Provides market insights into developing long/mid-term growth plans and short-term annual marketing plan.
Responsible for tracking spend, ROI and financial performance of the marketing events.
Product / Market Management:
Development of sales tools and clinical proof sources to support sales execution.
Working with (global) training manger and customer care team for developing, coordinating and executing product training.
Creates on-site training academies and manages physician/nurses training programs to drive awareness of the i-STAT and its core applications.
Facilitates peer to peer training for healthcare professionals.
Supports participation in congresses and conferences as well as the development of brand and marketing materials.
REQUIREMENT / CRITERIA
University degree required (candidates with a major in medicine preferred); MBA preferred
At least 5 years of relevant marketing experience with strong experience in developing clinical advocates and interacting with national level key opinion leaders
Strong analytical and strategic thinking capabilities
Excellent team player; loves working in a collaborative and dynamic team environment
Proven communication and interpersonal skills
Fluency in English (written and spoken)
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com