Abbott Integrated Marketing Manager in Columbus, Ohio
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Primary Job Function
Responsible for leading agency planning, activation strategy, and implementation of brand marketing and communications programs (in support of increasing brand volume, revenue, profit, customer acquisitions, retention and satisfaction) across in-house agency as well as other brand agency partners. Identifies new omni-channel marketing opportunities and leads team to create measurement plans for each. Directly leads a team of program managers to efficiently manage projects, analyze economic considerations, develop marketing strategies, creative solutions, effectively develop and manage forecasts, estimates, and timelines. Indirectly responsible for the performance, development and overall success of the larger in-house agency team(s) to also include social, strategy, creative, commerce, etc. Responsible for the success of the agency and brand team partnership, as well as management and implementation of all work on behalf of the brand. Lastly, the Program Manager should be skilled in driving strong relationships founded on trust, transparency, collaboration, accountability, dependability, responsiveness and proactivity.
Core Job Responsibilities
Recommends and deploys an appropriate mix of communication strategies and tactics in support of consumer and/or healthcare professional (HCP) programs (including CRM, print, Web, mobile, display advertising, social, video, coupons, in-store, etc.)
Accountable for agency leadership (internally and externally) including financial stewardship (i.e., SOW development, monthly reporting/reconciliation, etc.) of an annual brand agency budget of over $1.5 million dollars across all consumer, CRM and HCP touchpoints
Responsible for collaboration with and leadership of brand agency partners for cross-channel planning and integration/execution of all marketing efforts, as well as creative and strategic leadership
Outlines and rationalizes key goals, strategies, tactics, and roadmap
Responsible for ensuring all relevant business objectives, strategies, competitive threats, customer insights, business plans, business problems, etc., are communicated to internal team so they are equally immersed in the brand and are equipped to provide added value
Ensure team is adhering to all Abbott medical, regulatory, and legal guidelines
Accountable for clear understanding of and team delivery against the assignment brief, including strategic and business objectives, brand and Abbott guidelines, and consistency of message
Partner with Strategist and ACD in development of quarterly planning presentations
Oversee the development of and adherence to an annual planning calendar
Ensure team is administering recaps and conference reports in a timely manner at the end of all interactions where action is needed
Have working knowledge of SEO, content management, technology, usability testing and research
Work to break problems down into manageable parts to reach a solution that works for all stakeholders
Understand the development and design process that goes into creation of both Print and Digital programs
Accountable for onboarding new brand team members and key agency partners
Understand, champion and adhere to the processes within the internal agency
Accountable for the quality of all deliverables (including quality assurance and testing of digital launches)
Have familiarity with the Google suite of analytics tools with ability to understand the data
Establishes and develops the right mix of talent to meet the needs of the brand team
Works with team to review analysis of campaign metrics to identify and derive key insights regarding key customer trends and behavior and recommends strategies to maximize marketing campaign results
Responsible for working with brand and internal team to perform external analysis of industry trends and competitor initiatives through primary and secondary research methods
Directly responsibility for the growth and development of a team of 2-4 associates as well as the success and indirect management of the larger brand/agency team across all disciplines (including strategy, creative, UX, metrics, social, ecommerce, etc.)
Responsible for managing into a matrixed organization
Omni-channel marketing experience
Strong marketing acumen
Strong written and verbal communication/presentation skills
Ability to motivate, inspire and mentor
Adept at negotiations
Knowledge of health care and/or CPG marketing, markets, and products
Keen understanding of Social Media platforms and best practices
Ability to work in a matrixed organization to lead, inspire and influence a wide range of people
Must be politically astute, able to influence a wide spectrum of people with divergent opinions, responsibilities, and business drivers to support
Keen awareness and ability to anticipate and recognize how data relates to the business
Must have proven ability to orchestrate teams to get work done regardless of roadblocks. This may require direct conversations with stakeholders to break down barriers and develop alternate plans
Bachelors Degree, MBA preferred
Minimum Experience/Training Required
Minimum 8 years in communications and/or advertising/marketing; of which 5+ years directly working in a digital environment. 4+ years’ experience in highly regulated environment, support product manufacturing and advertising and promotions.
Note: This job description is not to be considered an exhaustive statement of duties, responsibilities or requirements and does not limit the assignment of additional duties for this role.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org