Abbott Therapeutic Nutrition Ecommerce Assistant Brand Manager in Columbus, Ohio
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
This position will be responsible for the day to day management of ecommerce project work for the therapeutic nutrition marketing team (Ensure, Glucerna, Specialty Brands). This individual will be the key contact on business performance, competitive monitoring, and new item launch performance and plans. This role will have the opportunity to help identify opportunities and build marketing initiatives and plans to accelerate growth across the therapeutic nutrition brands within the e-commerce channel. This role will also be responsible for helping to build organization understanding and sharing best practices within the e-commerce business.
Reviewing content and strategy with medical, legal, and regulatory
Developing tactical plans on ecommerce initiatives
Partnering cross-functionally with finance to develop 3-yr long term P&L projections
Innovation project management and launch plan support
Providing monthly KPI and performance tracking and measurement for sales, media, and coupons
Creating deep dive analytics to understand the shopper journey through the e-commerce channel
Manage and track any ecommerce specific marketing budgets
Monitoring and reporting on competitive trends and market best practices
Ad Hoc e-commerce projects
BS / BA in Marketing, Finance, Communications, Management, or Project Management
1-2 years in eCommerce/digital marketing for CPG or Healthcare brands desired
Ability to effectively manage complex projects with multiple stake holders
Initiative to identify opportunities and develop plans to drive business performance
Strong communication and collaboration skills
Business analytics and KPI tracking capabilities
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org