Abbott Therapeutic Nutrition Ecommerce Brand Manager in Columbus, Ohio
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
This position will be responsible for developing and implementing the Therapeutic Nutrition e-commerce strategy across all core brands (Ensure, Glucerna, Specialty). This position will need to collaborate across multiple cross-functional teams including marketing, sales, innovation, supply chain and finance to deliver a holistic profitable growth strategy. This role acts as the primary marketing partner working with the e-commerce team to identify and implement best-in-class practices in the online retail experience and developing initiatives to accelerate performance and grow share. This role will partner with the retail teams to ensure the online assortment is highly discoverable and functionally supported. The position is also expected to optimize plans, build organizational knowledge and drive results through regular reviews of online analytics and established KPIs.
Develop and evolve a 3-year e-commerce strategy to support accelerated growth in the therapeutic nutrition business
Partner with cross-functional teams to develop an innovation roadmap to develop an insight-driven product portfolio that meets the needs of e-commerce shoppers and retailers
Define key metrics and KPIs to share ongoing performance of the ecommerce experience
Proven track record of delivering sales, margin and market share targets.
Ability to translate consumer journeys into digital activation strategies and activation programs.
Responsible for maintaining the ecommerce experience roadmap and communication of project status
Collaborate with shopper marketing, category management, and sales teams to refine and continually optimize the ecommerce experience
Monitor evolving trends in the market and work within a cross-functional environment to translate into future enhancements and initiatives
Ensure that ecommerce experience is easy to navigate and considered best in class
Identify conversion optimization opportunities and develop testing strategy
Facilitate sessions to share best practices across the digital journey, including search and digital media
Lead development of e-commerce launch plans for new products and initiatives
Coach direct report and provides them with clear and measurable goals and objectives
BS / BA in Marketing, Finance, Communications, Management, or Project Management, MBA Preferred
Minimum of 5 years in eCommerce/digital marketing for CPG or Healthcare brands
Demonstrated hands-on execution and problem-solving capabilities with ability to work to tight deadlines
Demonstrated success in defining, implementing and advocating effective ecommerce processes, methods and tools
Understanding of e-commerce best practices and experience/technology trends
Experience launching e-commerce specific innovation/packaging
Demonstrated success collaborating cross-functionally and managing complex projects
Strong analytics and KPI tracking capabilities
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org