Abbott Channel Development Manager in Ho Chi Minh City, Vietnam
ROLES & RESPONSIBILITIES
Channel development manager is working as executives for all activities to drive marketing objectives and sales in General Trade channel which are activities to drive availability, visibility and demand creation
Responsible for trade promotional programs in GT channel (includes creating Proposals, working with Trade Admin for announcement to Department of Trade), and comply with Compliance, Regulatory and align with Promotion Guideline about GTN and Gift (monthly promotion). Corporate with GT Sales team to do volume allocations by regions/ stores effectively as forecast.
Follow up and tracking promotion activities, corporate with supporting functions i.e Trade Admin, Finance, Purchasing, Logistics, Sales… to propose ideas to maximize budget and sales. Work with supply chain team for any stock requirements to deliver sales target.
Execute in-store Merchandising initiatives to drive visibilities with insightful call-to-action message and visual for his/her responsible brands
Work and follow up with Agencies to track activities like the sampling and activation and follow up results after sampling, activation
Work with agencies to create designs for all POSM, visibility, gifts
Executives for task delegation of marketing projects
Scope: General Trade in nationwide
Reporting line: This position reports to Head of Channel Development
Working location: 18 Luy Ban Bich Street, Tan Thoi Hoa Ward, Tan Phu Dist., HCM
2, Key Responsibilities:
Develop and propose the in-store vision of success for the channel in each category. Support the implementation and continuously review for improvement
Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluate.
Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the priority Customers...
Identify priority key Customers for the Sales/Category/Market and work with Sales Managers/Brand Managers to recommend tailored Category Channel plans in line with overall market strategy
Work with Customer teams to define and develop appropriate channel & key customer execution, Sales and budget GTN/A&P targets. Support the construction of key commercial propositions at the Channel level
Contribute channel inputs to the IBP process by identifying the key opportunities and possible action plans for each priority Channel in the market.
Continuously source, update and communicate latest developments, trends, initiatives and competitive actions within the channel, assessing implications/opportunities for our categories and brands.
Input for strategies and plans that deliver Channel growth based on consumer, shopper and customer requirements.
Ensure adherence to all company principles and policies.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience :
Experience: Minimum 5+ year commercial experience, Previous experience in Trade Marketing, Sales, and Marketing
Demonstrable record of success in a customer facing role
Understands customers and the selling process.
Understands key business functions
Ability to motivate and work with cross function people
Core Skill Requirement:
Ability to handle high levels of pressure and critical decision-making
Planning, Organizing and Coordination
Ability to learn
Proficient skills in MS Office / Nielsen/ KWP/ MWB
Good command of English
Core Trait/Behavior Requirement:
Winning Behaviors and Ownership
Continuous Improvement behavior
Energetic, highly motivated with an enquiring mind and passion for excellence and innovation in pursuit of business growth and success.
High integrity and openness combined with commitment to good governance
MINIMUM EDUCATION REQUIRED
- Bachelor's Degree
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com