Abbott Marketing Manager - Structural Interventions in Hollywood, Florida
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Responsible for creating a strategic direction of all downstream commercial marketing activities for ABT’s Structural Interventions portfolio for the CALA region (PFO, LAA, Congenital). Role ensures the strategy aligns with the divisional commercial and financial objectives of short-, medium – and long-term growth.
Execution of strategies & tactics are managed through a/ partnership with the regional commercial team; b/ monitoring of key performance indicators; and c/ development and management of key relationships with physicians and stakeholders within each of the countries.
CORE JOB RESPONSIBILITIES:
Develop marketing, promotional and sales plans in short-, medium- and long term increments (1-3 years), for Structural Interventions products, considering differences in markets, varying product life cycles, regions and countries, product availability, investments, resources, product positioning, defined strategies, prices, commercial and financial goals (margins for each product).
Lead, coordinate and manage the NPI (New Product Introduction) process for the region, assuring clear communication and correct prioritization according to the business needs.
Present proposals for marketing, promotional and sales planning to decision committees in the region and within the business unit.
Monitor the implementation of the defined strategic objectives, analyze tendencies and identify opportunities and new competitive advantages in order to define actions that guarantee the achievement of the defined commercial and financial goals for Structural Interventions products.
Monitor the commercial and financial performance of Structural Interventions products, compare the Plan to Actual results, analyze market trends of the products, company, profitability and contribution of each product and suggest actions to correct and/or optimize results.
Lead the product launch process, alterations and/or product discontinuations in the Structural Interventions portfolio and comply with the processes and procedures defined by the company.
Build and maintain relationships with the SH Global Marketing organization and verify the availability of inventory, changes in part numbers and specifications in order to define sales and marketing strategies for the commercialization of products in CALA region.
Define strategies of approach, promotion and promotional material for Structural Interventions products. Identify positioning, benefits and key messages.
Define specific strategies for relationships with groups of influence for Structural Interventions products. Segment the market and define clear strategies for the different clusters.
Identify possible synergy opportunities for the division across Abbott, implementing pilot projects whenever is possible.
Maintain relationships with groups of influence and promote the positioning of Structural Interventions products. Creative solutions development to navigate in the different business models.
Accompany visits with the sales force, provide coaching and identify needs for the CALA region. Assure the correct positioning and messaging is being adopted and spread.
Conduct training for the sales force and monitor the results achieved. Comply with the company requirements and procedures, assuring always high scientific knowledge levels of the group, including distributor markets.
CORE JOB RESPONSIBILITIES (con’t):
Communicate strategies of Structural Interventions products to the sales force and incentivize the adoption of planned actions.
Ensure that promotional materials and training procedures are in line with the defined strategies.
Create reports / dashboard with managerial information for Structural Interventions products considering local and international requirements.
Control the budget assigned to each product and monitor the financial results achieved for Structural Interventions products. Create tools to monitor and track the expenses, implement and analyze the results.
Manage the product life cycle for Structural Interventions products, create alternatives that ensure the highest level of profitability and longest product life cycle.
Monitor the changes and orientations of national health systems in the region and adapt the promotional practices according to the needs of each country.
Lead the participation in the key congresses in the region as defined by the strategy
Comply with the policies and procedures of the role in accordance with the quality systems in place.
Act and make decisions within the role while respecting the Code of Conduct of the company.
Maintain the EHS policies and procedures (environment, health and security), participate and support the actions of the area.
In short, act as leader for the business, approaching in entrepreneurial fashion, and putting in place initiatives that will drive sustainable growth within CALA.
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Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
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