Abbott US Marketing Lead - Abbott Transfusion Medicine in Lake Forest, Illinois
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Innovation & Franchise Expansion
Proactively manages all aspects of the franchises in the US, evolving to stay ahead of the market and keep relevant to all target audiences
Has deep knowledge of the products / solutions in the portfolio and acts as a subject matter expert, identifying and resolving potential issues across the US market
Is highly knowledgeable about the US blood and plasma industry landscape, including competitive offerings and strategy
Rigorously hunts for and finds new ideas to expand the franchise and create differentiation
Collaborates with countries and global to develops accurate forecasts and targets in the US market
Marketing Strategy & Planning
Drives the overall development and execution of the US marketing plan for the franchises, ensuring the right people across global and US teams are engaged, and it reflects global choices and local insights and requirements
Anticipates challenges and risks, using proactive contingency and scenario planning
Influences and trains sales and US market leaders to ensure strategy and plan are understood / actioned.
Has strong experience launching new solutions in an agile, efficient way
Engages and influences Global, R&D, Regulatory etc. to set and meet launch timings, budgets and approaches in the US market
Effectively forecasts impact of launches for the US market, and gains alignment on targets
Drives the development of US launch plans, ensuring they are relevant, realistic and robust – and reflect US customer / market insights and global priorities
Proactively engages sales teams to identify requirements for a successful launch – then partners to make it happen
Effectively tracks and takes responsibility for the impact of launches and adapts where required.
Measurement & Financial Acumen
Effectively manages the budget for the franchises in the US market
Analyzes multiple external data points to identify risks, and put in place contingency plans
Analyzes historical trends and models future growth to develop long-term forecasts
Accurately predicts the financial impact of competitor actions and our programs across the US market
Takes responsibility for achieving targets / growing the business in the US market
Bachelor degree in business, life sciences, engineering or related technical discipline
MBA or Masters in applicable technical discipline is desired
Diagnostics or Healthcare Experience - 6 years,
Marketing Experience - 4 years
Plasma industry experience highly preferred.
The position needs to be based in Lake Forest, IL. Relocation support available.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com