Abbott Digital Strategy/Marketing Manager in Santa Clara, California
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Do you have a passion for Digital Marketing? The Digital Marketing Manager is responsible for developing global digital marketing strategies designed to drive awareness, engagement and behavior change among HCPs to contribute to revenue growth across Abbott’s entire Vascular portfolio.
This role requires you to have a deep understanding industry-leading capabilities and technologies in digital marketing, as well hands-on experience successfully running email marketing, website marketing and other digital channels. The role will help Abbott to establish foundational capabilities in email marketing and digital strategy planning, creation, deployment, and optimization. You will work closely with cross-divisional marketing stakeholders and lead key agency relationships and contractors to create and maintain digital programs to ensure the Abbott's digital investments yield positive business impact. You will help build out digital capabilities within a globally-recognized medical device leader, so agility, passion, and lots of cross-functional capability and curiosity will make you an ideal fit for this group.
Lead digital marketing strategic recommendations as well as planning and execution of multichannel digital strategies tied to key commercial objectives
Define the future roadmap for division digital marketing tools, processes and protocols.
Operationalize digital strategy efforts to scale efforts across teams and regions
Serve as the in-house SME for email marketing and CRM including establishing governance/compliance, program strategy, content strategy, segmentation, and relevant analytics.
Derive actionable insight from analytics tools to constantly test and optimize our content; include A/B testing when applicable.
Own media agency and other vendor relationships that apply to content creation and deployment.
Email and CRM marketing
Support the marketing team in delivering an enhanced CRM strategy across the customer lifecycle by optimizing email operations (materials, processes, systems, and data)
Coordinate campaigns from end to end, including the building and delivery of emails through a 3rd party ESP. Success in this will be seen through an improvement in automated email campaigns, e.g. lead nurture campaigns
Run Abbott’s Vascular email program, including regular, lifecycle and triggered campaigns to improve the visibility and impact email activities
Share insights and regular reports of email and CRM performance
Required skills and experience
Bachelor’s degree preferably in Marketing, Business, or a creative discipline
8+ years of global digital marketing to include 6+ years executing digital marketing plans to include best practices in email marketing, content development, social media, SEO, dynamic/video content, and campaign planning.
Strong analytical skills and the ability to build and generate reports from marketing platforms to support marketing and sales needs.
Experience working in a highly matrixed, large company environment where employees are expected to influence across teams
Ability to perform well, even when stretched, cope with tight deadlines
Excellent written and verbal communication and interpersonal skills
Strong passion to succeed, contagious energy and focus on having fun in the process
Proficiency with email marketing automation platforms - Marketo certification highly preferred. You will have experience crafting and testing content marketing programs based on your insights from analytics and experience.
Knowledge of SFDC integration with marketing automation highly preferred
Experience with a broad range of additional platforms is strongly desired. You will be able to understand key business drivers and to develop appropriate strategies to address specific business needs.
While we prefer experience in Medical Device companies for this role, we’re looking for passionate, experienced, executional content marketers who want to lead the digital transformation of a company that saves hundreds of thousands of lives every year. We can teach you the industry if necessary—we want you to help us teach digital marketing to our company!
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org