Abbott Marketing Manager - Alinity in Shanghai, China
The Alinity Marketing Manager drives successful, sustainable marketing strategy and programs for our next-generation Alinity systems (including Always On) with a view to gain significant share in the core laboratory. In this respect, it is a critical and visible role.
The main strategic imperative is based on creating a differentiated value offer through enabling our customers to improve their performance, both clinically and economically through our next generation Alinity systems.
Partners with regional/country teams to execute the area marketing plan for the Alinity franchise
Understands customer pain points, concerns and requirements and positions our solutions to address them
Understands competitor offerings, their strengths and weaknesses, and develops counter-positioning strategies to win against competition and acquire new customer accounts
Drives development and engagement of Advocates, reference sites, proof points and testimonials
Proactively engages internal colleagues and external partners as well as customers with hands-on approach
Helps regional/ country teams to speed up and win new placement deals through conducting educational activities and other promotional initiatives that drive customer engagement according to the marketing plan
Helps to ensure sales & marketing capability in the organization via providing trainings on product as well as sales & marketing
Helps to provide guidance and support for instrument evaluations, tender documentation preparation, development of proof sources etc
Facilitates communication from global and area, ensuring local sales teams are aware and familiar with the latest information
Understands voice of customers and communicates local market needs back to the organization
Development and execution of marketing plan for the area
Competitive messaging and objection handling
Day to day management and support of Alinity franchise
Development and rollout of messages, collaterals, sales tools
Developing evidence and proof sources to substantiate value proposition
Supervise and develop 2 product managers who will be direct reports
Achievement of franchise placements, revenue, profit and margin objectives
Achievement of successful execution and completion of marketing plan, on time and on budget, achieving agreed KPIs
Increase in Abbott market share via acquisition of competitors’ accounts
Personal Characteristics / Behaviors
Has drive, energy and passion
Thinks strategically, asking ‘why?’ and ‘what value will this bring?’ when making choices
Challenges the status quo and acts as a change agent – helps people remove barriers
Customer-driven mentality, representing their needs in all decisions
Tenacious and passionate to do the right thing for the customer
Strong communication skills - can simplify the complex and explain to others
Fact-based decision maker: able to analyze multiple data sources and dig deep to understand
Proactively solves problems or challenges creatively
Results driven, brings solutions to the market with quality
Bachelor/Masters degree in life sciences, engineering or related technical discipline is a must.
Work experience of minimum 7 years
Fluency in English
Must have demonstrated strong achievement in past work experience as it relates to marketing.
Prior diagnostic experience must
- Up to 30-40% of time
Wang Wanshu: TA Manageremail@example.com
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org