Abbott Sales & Marketing Operations Specialist in Singapore, Singapore
Execute Lead Nurturing Programs : Collaborate with marketing manager to identify opportunities to develop lead marketing or sales promotional programs and execute them. Support overall lead generation campaigns with skillful production of direct mail, email, social media, webinars, conferences and other campaigns.
Manage the execution of marketing campaigns in alignment with objectives and provide periodic recommendations that enhance future campaign performance and measurements. Test and monitor campaigns to optimize performance based on industry best practices.
Marketing Systems Infrastructure: Responsible for the successful implementation, management and day‐to‐day operation of marketing technology and automation systems. Coordinate the production of content (press releases, bulletins, white papers, etc.) for posting and distribution. Proof and format final work. Update content on the company’s Web site and review Web site analytics.
Sales Funnel Data and Quality Management: Responsible for maintaining the lead list and data integrity in the database. Work closely with marketing and business development in procuring and importing data, and ensuring data are properly segmented for targeting purposes.
Process Design and Documentation : Document existing processes and implement improvements to enhance marketing productivity. Processes include inventory and collateral archiving, and compliance management. Recommend new systems to enhance productivity.
Skills & Abilities:
Excellent written and verbal communication and interpersonal skills
Ability to organize, multi‐task, work independently on several projects and meetdeadlines
Ability toprovide accurate work
Skill in defining problems, collecting data and interpreting information
Eagerto learn new medical technologies
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com