Abbott Clinical Marketing Manager - CRM in Sylmar, California
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Abbott is seeking a passionate, Clinical Marketing Manager.
This position is responsible for serving as a key contributor of the overall commercialization effort for the Cardiac Rhythm Management (CRM) portfolio of products; providing guidance and support on related product development activities (defining requirements), market development activities, and collaboration with global sales/marketing teams. This position has responsibility for leading early phase product planning activities including business justification, executing and managing implementation of commercial strategies and development and execution of product commercialization plans. The incumbent in this position will be regarded as a deep technical expert related to assigned product(s)/product lines with broad knowledge of related fields.
Impact this role will have on Abbott:
Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for the CRM portfolio of products
Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs
Partners with marketing colleagues to shape customer requirements for related products
Serves as leader of physician product planning advisory board for assigned product(s)/product lines
Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages
Develops product marketing bulletins on new and current products
Provides communication to sales team on market released products
Conducts product overviews for physician and sales reps
Presents product and marketing plans to internal management
Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
Builds strong relationships with global teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools
Works with market research to collect all limited market release survey data and shares results regularly with management
Builds strong relationships with leading KOL’s around the world
Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments
Your experience(s), education and knowledge will further expand Abbott’s marketplace success:
4 year degree; MBA preferred
Minimum of 4 years of Marketing experience (post MBA) or 8 years of professional experience
Experience working with complex product portfolios in the medical device industry
Experience with strategic product planning and commercial execution
Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones
Ability to work in a highly matrixed and geographically diverse business environment
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
Ability to travel up to 30%, including internationally
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com