Abbott Point-of-Purchase Development Manager in Taguig City, Philippines
The Point-of-Purchase (POP) Development Manager is responsible for (a) extending brand communications in-store through planning and executing POP activities; (b) managing third party merchandisers who execute in-store brand plans, promotions, and POP activities; and (c) managing ANI’s display contracts in supermarkets and drugstores.
The incumbent has to work closely with suppliers, retailers, marketing, finance, and the trade sales teams to identify and maximize in-store merchandising opportunities.
Direct Reports : 1; manages 500+ third party merchandiser field force
Sensitive/ confidential data handled: A&P Budgets (for Marketing in-store programs, displays and other POP activities; display contracts in supermarkets and drugstores); OPEX Budget (for Merchandisers/3rd party); Marketing plans
Key Areas of Accountability:
- Merchandisers c/o Third Party Agency:
Set guidelines for, and execute, nationwide merchandiser coverage Manage budget of third party (OPEX) Set, track, and review third party KPIs Coordinate with Channel Team on promo and activation details; cascade all details
to third party
Coordinate with Marketing and Channel on a Point-of-purchase plan for the brands, aligned to shopper journey and guided by shopper communication priorities
Develop and execute POP materials in coordination with Purchasing and Suppliers
Supermarket and Drugstore Display Rental Manage display rental budgets Coordinate with Channel and Field Sales on display rental plan for the channels Monitor and review actual implementation in both supermarkets and drug stores
- Store Space Management
Prepare merchandising guidelines for regular and secondary displays, and for promotions Supervise development and execution of specific in-store shelf planograms (prepared by contractor)
- Sales Reports
Knowledge & Experience:
Supervisory or individual contributor experience in field sales, trade marketing, or merchandising, preferably in the fast-moving consumer goods industry
First-hand experience in working with merchandising agencies is preferred
MS Office applications proficiency
Strong analytical skills
Pays strong attention to details
Able to handle several projects simultaneously
Strong communication skills
Team player; works well with and through people to deliver results
College education - preferably Marketing or Business Management Graduate
With at least two years previous work experience in Trade Sales, Trade Marketing, or Merchandising (including a stint as Key Account Manager / Supervisor or Distributor Manager/ Supervisor)
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org