Abbott Therapeutic Area Manager in Taguig City, Philippines

Category Management: To ensure Brand Health, Awareness & Equity for products under the OTC franchise. The individual will also be responsible for managing P&L, Product Forecasts, Trade Marketing apart from Brand ATL activities. He/She is tasked to expand and grow assigned product lines through New Product Initiatives and opportunities for Brand Expansion for Cecon and Vidaylin.

Key Areas of Accountability – Brand Management:

  • Set the Short, Medium and Long Term Brand Strategy for Cecon ( & the OTC strategy) through consumer insight and brand USP, alignment with corporate strategy, and partnership with Trade Marketing and the Sales Team.

  • Ensure strategic implementation and activity of all Brand campaigns (specifically Cecon and other succeeding brands which may follow.) whether in ATL or BTL.

  • Responsible for setting the Sales and Financial Goal of assigned brands while effectively managing the assigned A&P and other relevant budgets assigned to the Brand. Assigning Metrics which clearly communicate the effectiveness of programs to the organization.

  • Conceptualize, design and ensure timely distribution of Advertising & Trade materials and evaluate the effectiveness of materials consistent with the Brand Strategy.

  • Closely monitor budgets and expenditures to ensure that resources are spent in line with business plan commitment.

Job Specification

Knowledge & Experience:

  • Min 5 yrs. Managerial experience in Marketing (Brand) from either a large Pharma-OTC business or FMCG. Pharmaceutical industry experience preferred

  • Proven success in launching new products

Competencies required:

  • Must have intense attention to details, able to work in a team environment, good organizational skills, and has a multi- tasking ability

  • Strong communication skills

  • Influencing and Leadership Skills

  • Project management

  • Problem solving skills

  • Deep understanding/experience in Advertising and Media execution, Consumer Research and Media Analytics.

Key Areas of Accountability – Brand Management

Development of Marketing Plan Project management – Advertising, Trade Marketing & Consumer Research Budget management Tracking of relevant competitor information Promotional materials and messaging development Efficient execution of Programs through the Trade Marketing Team

Competencies required:

  • Strong Background/understanding in OTC/FMCG ATL and BTL functions.

  • Analytical skills

  • Strong communication skills

  • Influencing Skills

  • Leadership Skills

  • Basic knowledge in sales and trade

  • Strategic thinking and visioning

  • Presentation and Negotiation Skills

Minimum Qualification:

College education - preferably Marketing / Business Management / Mass Communication / Graduate

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com