Abbott <ADC>Marketing Manager, CRM & Analytics in Tokyo, Japan

  • Primary Function

  • Develop and implement world-class CRM plans, strategies and tactics in partnership with APAC Marketing team.

  • Lead the development and deployment of a holistic marketing metrics and measurement framework in alignment with APAC marketing team.

  • Support marketing initiatives and provide keen insights based on analytics

  • Develop methods to measure and report on content and message effectiveness

Accountability

Achieve Affiliate’s sales, margin and market share Deployment of CRM strategies and tactics (as detailed) Oversight of the management and activation of new product launch plans to achieve affiliate’s sales, margin and market share Brand custodianship of ADC brands

Experience Required:

Describe the on the job experience level required to perform this job (management experience)

7+ years of analytical experience / preferred 10+ years of analytical experience 4-6 years of CRM experience for a reputable consumer brand or a reputable agency. Leadership of a CRM and/or analytics team Strong digital marketing experience and knowledge of digital marketing technologies Experience with marketing, paid media, CRM, digital, and/or social media data Experience with paid and organic search analytics Experience with syndicated measurement tools Experience with big data environments Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies Experience with Hive, SQL, MySQL, and/or R programming languages Strong influencing, partnering, and negotiating skills Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility Preferred Education - MBA or Advanced degree in an analytics Post-graduate degree in or tertiary qualifications for Marketing Management, Quantitative Methods, Econometrics, Economics or Decision Sciences from a reputable university Or, significant CRM and analytics experience with tertiary qualifications. Proficient in Microsoft Office suite, business intelligence tools such as Tableau, and analytic software applications such as SAS Familiar with use of online digital data (e.g., Omniture, DFA, etc) Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously AGILE training with SCRUM/Kanban exposure is highly desirable

Knowledge / Education Required:

Identify the knowledge, expertise, educational level required to perform this job successfully (product/industry knowledge, technical/business acumen, degree, professional certification etc)

Required Education - Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, or a similar analytics field

Behaviors for Employees (Individual Contributors)

Set Vision & Strategy

  • Learns new or changing job processes, tasks and/or trends, and applies them to the work as appropriate.

  • Uses an understanding of the larger business context to more effectively complete work.

  • Creates role-appropriate plans, action steps, and timetables to support the strategy, goals and assignments.

  • Prioritizes own work to focus on customer and department needs, outcomes and objectives.

Anticipate

  • Proactively identifies work issues/obstacles, communicates them to leaders/peers and creates appropriate contingency plans.

  • Effectively responds to internal or external change.

  • Treats change as an opportunity to learn and develop.

  • Uses experience, data, and/or internal/external customer input to create better work solutions.

  • Gains support for ideas, proposals and/or projects by influencing leaders and peers.

Innovate

  • Identifies and implements process/product improvements that benefit the company and customers.

  • Tactfully challenges assumptions and traditional ways of doing things.

  • Thoroughly analyses problems to identify causes and not just symptoms.

  • Implements new, innovative solutions or processes.

  • Seeks and combines diverse opinions and views to create better ideas and solutions.

Build

  • Continuously develops talents, skills and abilities.

  • Encourages, supports and actively contributes to the team.

  • Asks for feedback on strengths and weaknesses and uses the input to improve performance.

  • Willingly shares expertise and experience with others; is considered a subject matter expert.

  • Offers culturally-appropriate, frequent and constructive feedback to peers and leaders.

  • Improves efficiencies and/or reduces costs.

Deliver Results

  • Delivers on expectations and meets commitments; holds self accountable for results.

  • Acknowledges and learns from mistakes.

  • Takes thoughtful action, appropriately balancing speed and risk.

  • Persists and applies extra effort to overcome work barriers, issues and obstacles.

  • Meets quality and/or compliance standards.

  • Works with a sense of urgency to deliver results within deadlines.

Experience in Medical Devices industry and/or working across markets would be an added advantage English, business level preferred

Minimum Skills Required:

Identify the specific skills needed to perform this job effectively (leadership skills, selling skills, computer literacy)

Experience and technical skills:

Relevant CRM experience:

  • Gained from a reputable consumer or a B2B brand, or

  • Reputable CRM or integrated agency

Technical CRM and analytical competency and knowledge including:

  • CRM planning and tactical execution

  • Customer Lifecycle Management and cohort segmentation

  • Data strategy experience across 1st, 2nd and 3rd party data

  • Digital media, social and on and offsite analytics

  • Working knowledge of buyer behavior, path to purchase or decision science models

  • Data-driven marketing exposure including use or knowledge of marketing technologies

  • Knowledge of Salesforce.com, Synthesio (analytics), MS Dynamix and the Adobe suite is advantageous

Core Job Responsibilities:

List the primary tasks or activities this job performs

Partner with APAC Marketing team under the guidance of the Japan Marketing Director to align and implement CRM and Analytics strategies that align to the Area/ global direction, brand roadmaps and business plans. Leverage and optimize appropriate CRM segments that are able to be aligned to marketing target audiences. Support optimization of content and campaigns through testing and prescriptive analytics Input into a holistic metrics framework that allows for measurement and optimization at each stage along the path-to-purchase. Partner with agencies and vendors to deploy marketing metrics and control measures that allow for a data-driven marketing approach including optimization patterns and test –to-learn program implementation. Build, deploy and proactively manage relevant parts of the Japan marketing budget aligned to areas of brand and business growth potential. Support personalization efforts including measurement and segmentation Support audience selection and effectiveness Provide customer experience measurement and customer profiling support to provide insights that transform the guest experience Provide measurement, reporting, and analytics for digital media, website, CMR, and offline Support the data strategy to drive efficiencies and capabilities Conduct data analyzes and mine data to find opportunities and insights Design effective and impactful reports and visualizations Provide strategic input into the design of the marketing technology stack as it relates to CRM technology needs including campaign management tools, marketing databases and the analytics tools deployed. Provide strategic input to IT, marketing and media counterparts on systems integrations needs. Design, align, champion and implement a customer lifecycle matrix using the appropriate variables, including propositions across contextual elements (relationship to brand, location, time of day, purchase history, customer service interactions, and research inputs). Partner with Area marketing and global team to identify appropriate CRM vendor partnerships. Provide real-time marketing support that will lead to better outcome controls, including risk mitigation and action, and opportunity identification. Work closely with Area marketing team and with other departments such as finance, regulatory, scientific affairs, to build effective alignment processes to ensure marketing strategies are realized. Maintain strong interdepartmental communication and liaison with ADC (locally and internationally). Act as the CRM subject matter expert and create content for a user-friendly marketing learning agenda that is aligned to the needs of the business and brand. Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products. Establish a productive work environment by creating trust and respect within the affiliate. Develop an atmosphere of confidence and strength, and create opportunities to recognize and reward outstanding individual and team performance.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com