Abbott Consumer Marketing Manager EMEAP (m/f) in Wiesbaden-Delkenheim, Germany
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
In Germany, Abbott has approximately 2,700 employees working in manufacturing, research and development, logistics, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn and Witten. St. Jude Medical is now Abbott.
Abbott Diabetes Care (ADC) is looking for a Consumer Marketing Manager EMEAP (m/f), based in Wiesbaden. The position holder supports market share growth and expansion of our ADC portfolio, with specific focus around FreeStyle Libre , by driving and aligning Consumer marketing strategy and initiatives according to Regional drivelines.
Development of Consumer Marketing activities for ADC in Europe, Middle East, Africa and Pakistan (EMEAP) to include both product/portfolio and service offerings, including deployment with Organizations and Patient Advocacy groups as appropriate.
Establish a European pan-Regional approach (with highest integrity, complying with the law and ADC guidelines) towards identifying and delivering against the identified target segments.
Development and implementation of overriding communication themes with relevant Consumer and Medical interest, developing networks and campaigns for Local Country utilisation that maximise Share-of-Voice (SoV) within the local Diabetes Community.
Emphasis will be on planning and effectively communicating with Local Market Heads of Marketing to deliver on these highlighted activities, over a yearly calendar of key meetings (for example, steering committees, symposia, podiums, to mention a few) fully integrated with the other, more commercial, Marketing activities.
Identify best-practice at Local Level, identify key drivers of such activity, and transfer success models across the Region in an effective and rapid form, prioritising “adopt” behavior over “adapt.”
Understanding the Customer – be familiar with the key Customer needs in the diabetes management space and “sponsor” these throughout the Commercial organisation.
Know the Markets – Research and analyze the market in order to gain critical Customer insights and data used in determining marketing decisions, strategies and opportunities. He/She will work together with the Local Affiliates to identify key targets and access to their extensive network of key influences.
Know the Product – Understanding the context in which the product is used, he/she will articulate the product’s strengths and weaknesses with a clear know-how in authority in communicating credibly with local influencers.
Strategic Planning/Messaging Development – strategically plans and tactically executes an Integrated Marketing Plan as directed by the Associate Marketing Director EMEAP. He/She will participate in the development of the Area Marketing Strategy; manage the development of appropriate messaging campaigns for use across EMEAP; ensure buy-in from Local Affiliates and on-time delivery of approved materials. To be successful, this role with have to work closely with HCP Marketing, CRM, Customer Service, Medical Affairs, Public Affairs and local Affiliates.
Insights, Market Research and Communication – gleaning insights from the Consumers and ensuring these are rapidly disseminated and integrated into the Local Affiliates is deemed critical.
He/she be responsible for developing relevant content for Consumer channels and can operate as a consummate communicator, coordinating the traditional communication channels (Publications, PR, and media relationships) at a Regional level, as well as communication on the digital platforms.
Metrics – undertake campaign effectiveness monitoring, with market research colleagues where necessary, primarily to understand the Share of Voice being developed and change of script/recommendation/behavior.
Budget – have full budgetary responsibility for designated budgets as appropriate, ensuring they are maintained within spending limits.
Educated to degree level, with a post-graduate qualification in Marketing preferred or MBA
7 years of overall Marketing experience, with a min. of 3 years Consumer Marketing experience in diabetes, healthcare or FMCG
Extensive experience of developing, maintaining and delivering on marketing strategies to meet Company objectives.
Proven track record of executing with urgency
Experience and proven diabetes-related interest and expertise desirable
Professional relations experience preferable
Drive, coupled with energetic, entrepreneurial leadership qualities
A willingness to travel and work in an international team, up to 20%
Fluent in spoken and written English
Abbott Germany has a range and variety of jobs on offer in a positive and dynamic environment that allows you to maintain a healthy work-life balance. We provide development opportunities as part of our comprehensive Talent Management Program. Your contribution to the company’s success will be rewarded with a competitive salary package. We offer comprehensive benefits to suit the lifestyles of all our employees, from a retirement plan that is far above market average, a save-as-you-earn program, to educational scholarships for children, and health management initiatives for staff and their dependents.
Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application via e-mail: email@example.com
Discover at http://bit.ly/workingatabbottgermany why candidates choose a career with Abbott in Germany.
AN EQUAL OPPORTUNITY EMPLOYER - Abbott welcomes and encourages diversity in our workforce.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
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