Abbott Marketing Manager Digital and Media EMEAP (m/f) in Wiesbaden-Delkenheim, Germany

At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

In Germany, Abbott has approximately 2,700 employees working in manufacturing, research and development, logistics, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn and Witten. St. Jude Medical is now Abbott.

Abbott Diabetes Care (ADC) is looking for a Marketing Manager Digital and Media EMEAP (m/f), based in Wiesbaden. The position holder develops and implements world-class digital marketing and media plans, strategies and tactics in partnership with ADC market teams. He/ she partners with markets to lead the development and deployment of all dotcom sites within the ADC brand across Area, EMEAP.


  • Partner with the markets under the guidance of the Area Associate Marketing Director, to align an implement digital marketing and media strategies that align to the Area/ global direction, brand roadmaps and business plans.

  • Lead the development of the FreeStyle dotcom ecosystem across all markets ensuring user-centric UI/UX and GUIs, site tagging strategy, URL and site architecture to ensure a consistent brand experience and to maximize the utility of high-performing site assets.

  • Constantly optimize and ensure high SERPs for all dotcom sites in the region through an effective SEO/ SEM strategy.

  • Ensuring that all dotcom sites maintain high quality, search and accessibility standards to Abbott’s global quality levels.

  • Collaborate with teams to develop off to on-site user flows from unknown customers to known customers.

  • Collaborate with agency partners to define appropriate digital media spend levels to inform market strategies and support the development of effective channel strategies.

  • Lead the integration of marketing KPIs for the divisions KPI dashboards and define a roadmap that includes dynamic updates and the creation of a FreeStyle data hub.

  • Partner with markets to deploy digital metrics and control measures that allow for a data-driven marketing approach including optimization patterns and test –to-learn program implementation.

  • Provide relevant input into an effective Area budget aligned to areas of brand and business growth potential.

  • Provide strategic input into the design of the marketing technology stack as it relates to dotcom sites and digital media including appropriate CMSs, offsite analytics (cookies, SDK, DMP integrations), onsite analytics input and social media integrations. Provide strategic input to IT, marketing and CRM counterparts on systems integrations needs.

  • Partner with the regional markets and global team to identify appropriate digital vendor partnerships.

  • Providing real-time marketing support that will lead to better outcome controls, including risk mitigation and action, and opportunity identification.

  • Partner with the regional marketing team to build effective alignment processes with other departments such as finance, regulatory, scientific affairs to ensure marketing strategies are realised.

  • Maintain strong interdepartmental communication and liaison within ADC (locally and internationally).


  • Post-graduate or tertiary qualifications for Marketing Management, Digital Marketing or Digital Media from a reputable university or, significant digital marketing and media experience with tertiary qualifications.

  • AGILE training with SCRUM/Kanban exposure is highly desirable

  • 4-6 years of digital marketing or digital media management experience gained at a country, regional or global level for a reputable consumer brand.

  • Relevant digital marketing and media experience:

  • Gained from a reputable consumer or a B2B brand, or

  • Reputable media or integrated agency

  • Technical digital marketing competency and knowledge including:

  • Dotcom site development (E-commerce models preferable)

  • Digital media strategy and planning

  • Data strategy experience across 1st, 2nd and 3rd party data

  • Digital media, social and on and offsite analytics

  • Working knowledge of buyer behavior, path to purchase or decision science models

  • Data-driven marketing exposure including use or knowledge of marketing technologies like DMPs, DAMs, SAMs, cookie, site tagging (eg GTM), CMSs.

  • Knowledge of the Adobe Suite (AEM 6.1+), Adobe Analytics,, Synthesio (analytics) is advantageous

  • Experience in Medical Devices industry and/or working across markets is a plus

  • Fluent in English

  • Travel up to 20%

Abbott Germany has a range and variety of jobs on offer in a positive and dynamic environment that allows you to maintain a healthy work-life balance. We provide development opportunities as part of our comprehensive Talent Management Program. Your contribution to the company’s success will be rewarded with a competitive salary package. We offer comprehensive benefits to suit the lifestyles of all our employees, from a retirement plan that is far above market average, a save-as-you-earn program, to educational scholarships for children, and health management initiatives for staff and their dependents.

Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application via e-mail:

Discover at why candidates choose a career with Abbott in Germany.

AN EQUAL OPPORTUNITY EMPLOYER - Abbott welcomes and encourages diversity in our workforce.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email