Abbott Marketing Manager (w/m) Core Lab Diagnostics EMEA in Wiesbaden-Delkenheim, Germany
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
In Germany, Abbott has more than 3,000 employees working in manufacturing, research and development, logistics, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn and Witten. Alere in Cologne and Jena is now Abbott.
Abbott Diagnostics Division is looking for a
Marketing / Product Manager (f/m) Core Lab Diagnostics Europe, Middle East & Africa.
The position can be based out of Wiesbaden/Germany, Baar/Switzerland, Madrid/Spain.
Manage parts of the Abbott Diagnostics product portfolio consisting, as a whole, of Architect and Alinity laboratory instruments, AlinIQ Professional Services and Assays / Tests
Manage and deliver ongoing commercial activities including the creation of promotional campaigns, messages and programs, product knowledge support, and forecasting
Responsible for the external communication plan including messaging aligned with ADD’s value proposition, advertising and PR, with a new focus on digital channels
Plan and execute the marketing activities targeting specific customer segments and supporting the advancement of the sales cycle in collaboration with the commercial leadership
Own the marketing plan execution for the area of responsibility
Build and maintain successful partnerships with EMEA marketing team to ensure executional success and appropriate regionalization of global commercial strategy
Maintain close relationship with the regional Commercial Leadership, the Sales and Service organization
Analyze market trends, shares, competition; understand key stakeholders’ behaviors, manage KOLs
Manage the product lifecycle
Craft compelling messages across marketing channels (sales & service teams, expert societies, trade media, landing pages, account-based digital marketing, LinkedIn…)
Lead organization and delivery of key customer meetings, define novel agenda topics, select appropriate speakers / chairs, create required materials for events, measure impact
Bachelor's degree required, MBA preferred
Must have a minimum of 5+ years brand management, marketing or product management, communication, digital marketing or PR, or related work experience and equivalent
Experience in In Vitro Diagnostics preferred, alternatively in the Medical Devices or Pharmaceuticals Industry in similar roles
Demonstrated leadership behavior and project management skills
Willingness to accept challenging assignments and engage in relevant developmental activities, in a rapidly adapting environment
Experience in working in cross-functional, multi-national environments
Mastery of with MS Word, Excel, PowerPoint and familiarity with web-based applications. Knowledge of Salesforce.com is a plus
Strong critical thinking and analytical skills
Demonstrated ability to identify issues and implement solutions, including identifying and involving the appropriate decision makers
Demonstrated ability to motivate and hold individuals accountable to deliverables; ability to achieve objectives and milestones without direct authority; ability to influence
Demonstrated ability to identify and adapt to shifting priorities and competing demands, and maintain composure in difficult circumstances
Abbott Germany has a range and variety of jobs on offer in a positive and dynamic environment that allows you to maintain a healthy work-life balance. We provide development opportunities as part of our comprehensive Talent Management Program. Your contribution to the company’s success will be rewarded with a competitive salary package. We offer comprehensive benefits to suit the lifestyles of all our employees, from a retirement plan that is far above market average, a save-as-you-earn program, to educational scholarships for children, and health management initiatives for staff and their dependents.
Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org